With the higher growth rate of SMS industry, SMS service providers try to make it more advanced by adding more features to it. They have developed separate SMS plugins like Wordpress SMS plugin, woo commerce SMS Plugin, Opencart SMS plugins etc. That make SMS services easier to integrate into e-commerce platforms. They have developed SMS APIs in different development languages like PHP SMS API, JAVA SMS API etc. That reduced the efforts of developers. And after seeing the necessary use of SMSs in two factor authentication SMS providers like MSG91 has developed dedicated OTP SMS sending platform called SendOTP for websites, software, applications, and CRM to verify users automatically. For the best results on your SMS campaign or SMS authentications, you need to have well-built SMS gateway that delivers your msg on time.